Chocolate is a delicious commodity
enjoyed throughout the world. However, chocolate tastes and consumption
patterns vary from region to region. For example, chocolate produced for
Americans is often made very sweet, contains less cacao and cocoa butter, and
many times becomes an impulse buy or guilty pleasure. Chocolate is also
heavily marketed towards children in the United States, and most of the
chocolate consumed by Americans is from Big Chocolate companies such as
Hershey. However, in many European countries, chocolate is often more
luxurious and rich, is complemented with a variety of fruity and spicy flavors,
and is marketed more towards the adult population. In addition, European
chocolate is often more expensive given its target audience and higher cacao
content. It is important to note that each country within Europe makes
chocolate slightly different and has its own unique consumption trends, but in
general, most European chocolate is made with more sophistication and higher
quality ingredients when compared to American chocolate which is often heavily
corporatized and mass-produced. The differences between American and
European chocolate are so stark that we can even witness them when comparing
the chocolate found in international stores in the United States to the
chocolate sold in American grocery stores.
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